GMC Lifestyle Campaign

Client: GMC
LuLu Sourced Crew: Grooming, Wardrobe Stylist

We love an outdoor location shoot! What better setting for a GMC Sierra Truck campaign than the beautiful and scenic areas of Auburn and Jenner in Northern California? LuLu's wardrobe and HMU stylists were part of an amazing production dream that made it all happen.

grooming:

A successful groomer knows how to work with all kinds of talent. They are always responsive to the client's needs and know how to produce a look that supports the project's creative vision. For this shoot, we provided a groomer who found the perfect balance between clean and rugged.

wardrobe stylist:

Outdoor clothes are made for function, not form. It takes a skilled eye to make an outfit that both looks good and feels right in the middle of a rocky riverbed. Styling for multiple locations can also be tricky, but our stylist curated looks that resonated with the specific natural landscape of each location.